When we invest, we overhaul your growth strategy and design.

Jacob Jackson
Julian Shapiro
John Forbes

We're seed VCs who write $500K checks and decide quickly. We roll up our sleeves to design you a better site and hop on Zoom to help you acquire customers step-by-step. We focus on deeptech, but invest elsewhere opportunistically.

Interests

Marketplaces
SaaS (Sometimes)

About Julian Shapiro

Julian was the VP of Marketing for Webflow ($4B+ valuation). He then ran growth for Heap Analytics ($960M+ valuation), and helped grow Clearbit.

He then founded Demand Curve (YC S19) to help tens of thousands of startups grow. There, he acquired users for Imperfect Foods, Tovala, Outschool, and others. His agency, Bell Curve, has grown Microsoft, Ancestry, TechCrunch, and more. He also wrote TechCrunch’s marketing column.

Most people know him for his longform handbooks on Julian.com. There, he's built a large audience of startup employees (Twitter) plus he writes a popular newsletter. Here’s a sampling of the nice things folks have said.

Before this, he was an engineer. He built one of the most popular open source libraries: Velocity.js (Wikipedia, Github). For it, he was awarded the Stripe Open Source grant and was profiled in Forbes.

Prior to Julian Capital, he was an angel investor in Ramp, Republic, Mercury, Yassir, and ClassDojo.

About Mat Vogels

Mat was one of the first hires at Webflow where he lead the earliest efforts of Webflow University and various projects.

He left Webflow to start Zestful (YC W17) where he was one of the first partners for Stripe's Issuing API. Zestful was a programmatic employee perk used by thousands of employees from Dropbox, Warby Parker, Meta and many more.

After Zestful he built Magical, a digital design agency that specialized in web design, product design and branding.

About Julian Shapiro

Julian was the VP of Marketing for Webflow ($4B+ valuation) and later ran growth for Heap Analytics ($960M+ valuation).

He then founded Demand Curve (YC S19), the largest educator of growth marketing for startups. His agency, Bell Curve, has grown LinkedIn, Ancestry, TechCrunch, and more. He also wrote TechCrunch’s marketing column.

However, most people know him for his longform handbooks on Julian.com. There, he built a large audience of startup founders (Twitter) plus he writes a popular newsletter. Here’s a sampling of the nice things folks have said.

Before growth marketing, Julian was an engineer. He built one of the most popular open source libraries: Velocity.js (Wikipedia, Github). He was awarded the Stripe Open Source grant and was profiled in Forbes.

About Mat Vogels

Mat was one of the first hires at Webflow where he lead the earliest efforts of Webflow University and various UX projects.

He left Webflow to start Zestful (YC W17) where he was one of the first partners for Stripe's Issuing API. Zestful was a programmatic employee perk used by thousands of employees across Dropbox, Warby Parker, Meta and more.

After Zestful, he built Magical, a digital design agency that specializes in web design, product design, and branding for Fortune 500s.

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